It's part of new benchmarking paid search marketing statistics by industry.
If you're considering paid search it gives you an idea of the conversion rates you can expect when making the business case.
The thing to remember with the data above is that a conversion is not necessarily a sale it includes lead / data capture as well.
While industry benchmarks are great if you are one of the bigger players in the industry be careful not to get too hung up on them, work to your own cost per sale and use such metrics as guides not absolutes. By Chris Soames Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand.
But how would that work -- he doesn't even know how to send an instant message.
By Reyhan Harmanci (Click here for original article.) Last June, my morning routine was interrupted by a series of texts from a friend, showing a pair of screen shots that were at first incomprehensible.Otherwise, you could be paying way too much to acquire low-quality users." In addition to stark gender differences, the Q1 Index also finds significant contrasts between mobile operating systems.While Android users engage by registering or sharing content more, i OS is where the money is.It all starts with our proven optimization techniques from the ad impression all the way through the sales funnel of the offer.Liftoff's Q1 Mobile App Engagement Index Reveals Impact of Paid Media on App Engagement; Cost-per-Action & Conversion Rate Benchmarks Help App Marketers Plan Ad Budgets May 05, 2015, ET from Liftoff /PRNewswire/ -- The latest data from the Q1 2015 Liftoff Mobile App Engagement Index shows that gender is a major influence in predicting which users will engage with mobile apps after the install, with cost-per-action (CPA) and conversion rates varying significantly between men and women across some app categories.The new Index and accompanying infographic, compiled by CPA-driven mobile app marketing and retargeting solution Liftoff, reveals key insights that can help app marketers better understand target audiences and plan advertising budgets to attract new users who are more likely to convert.