The metal tin came with a handle, razor head, a pack of blades, and a mirror on the interior of the lid.
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The Procter & Gamble razor brand, working with Publicis shop MRY, is now promoting the results on a website at
Gillette paid the popular dating app to test the (self-serving) theory that unkempt facial hair, from stubble to full beards, wasn't as desirable on Tinder as a clean-shaven or well-groomed face.
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Instead it is pushing the results through a website and You Tube video.
"Tinder is obviously something that's really connected to that college audience," said Kurt Iverson, senior communications manager for Gillette. They live to see who's given them the swipe right overnight.